iPhone Sales went Below Expectation

Apple has announced its performance from the first quarter of the fiscal year, which ends on December 28, 2013. According to analysts, the sales figures are disappointing despite a year-on-year increase. 

Nevertheles, Apple CEO Tim Cook was satisfied with the results.
"Our objective has always been to make the best and not the most," he said, as reported by cnet.

The Cupertino company stated that it managed to sell 51 million iPhones, four million less than the number expected by analysts. The iPad, on the other hand, exceeded expectations with 26 million units being sold, a million more than initial prediction.

However, Apple's market share declined as the company faces stiff competition from other vendors, particularly the popular Samsung. The South Korean company is taking over the high-end market, while Apple lost low-end sales as well.

In the sales report, Apple said a China Mobile-focused strategy would drive sales of the iPhone 5s and 5c.

Source : Tempo