In fact, this is not a new thing for Microsoft. For the year 1999, Microsoft never tried to open a store in the Microsoft Sony Metreon, San Francisco, offering technology besutannya, but this store was closed in 2002. No broken charcoal, now Microsoft want to try it again.
New stores are planned to be a former Wal-Mart officials, David Porter. In this store will be offered a computer installed with Microsoft software and other products.
Not only that, this store will also offer the new Microsoft operating system, Windows 7, and update Windows Live, Windows Mobile, Xbox 360 video game and media player Zune. "This is a good time to launch our new products. There are great opportunities to create world-class shopping experience for our customers," said Kevin Turner, Microsoft Chief Operating Officer.
This step be followed Microsoft ad campaign of U.S. $ 300 million that was launched years ago in order to push up the company image and products.
Microsoft and other companies should fight in the middle of whipping the economic crisis, so also with retailers, electronic retailers.
But not so with Apple, which currently operates 251 retail stores, Apple can continue to pitch with a calm and a return. In fact, Apple mentions shops as a key retailernya popularize its products. (Earthtimes / sec)
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