The fair is aimed at increasing foreign tourist visit to Bali, while encouraging tourists to visit other destinations, especially in Indonesia's eastern region which is being developed through the Bali Beyond program.
According to Tourism Marketing director general Esthy Reko Astuty, the program would encourage foreign tourists to continue their trips to eastern region so they can stay longer and spend more.
"Therefore, access to direct flights from Bali to eastern Indonesia will be improved," Esthy said.
The 2014 BBTF would be the first event to be held by the Tourism and Creative Economy Ministry together with the Association of the Indonesia Tour and Travel Agencies (ASITA) for Bali. The event is hoped to be an annual international event in order to develop Bali as the world's tour destination.
Asita chairman for Bali and chief of BBTF, Ketut Ardana, said the event would inspire and motivate the tourism industry to increase the number of foreign visitors to Indonesia through Bali.
"We hope that foreign tourists would visit other destinations in Indonesia, so they can be introduced to its nature and culture," Ardana said.
The 2014 BBTF, themed "Gateway to Indonesian Creative Tourism," will become a business meeting for Indonesia's tourism sellers and domestic and international buyers from ASEAN, China, Australia, Middle East, and Europe.
There will be 350 domestic and international buyers from 55 countries and 450 local sellers to participate in the prescheduled appointment business meeting.
Source : Tempo
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