Apple Introduces Cheaper iPhone 5C

Sales of the colorful, plastic iPhone 5C have been below the company's expectations, and CEO Tim Cook acknowledged in January that Apple misjudged demand for it. 

As a result, Apple unveiled an 8 GB version of the iPhone 5C on Tuesday in an attempt to boost consumer interest, as cited in CNN Money.
 
As of Tuesday morning, the 8 GB edition was only available in European Apple Stores, but Apple is expected to introduce the smaller iPhone 5C in its United States stores later Tuesday.

In England, the 8 GB version was selling for £429, ($711), slightly cheaper than the 16 GB version, which sells for £469, or $778. Customers in England are unable to purchase a subsidized iPhone from Apple.

The 16 GB iPhone 5C sells for $100 with a two-year contract in the U.S. An unsubsidized 16 GB iPhone 5C purchased directly sells for $549.

Apple also sells an 8 GB version of the two-year old iPhone 4S in the U.S. for free with a new two-year contract.

Source : Tempo